Social Media & Community Manager (Comedic)

About the role

Our client, a leading global consumer packaged goods (CPG) organization, is looking for a Social Media & Community Manager with a comedic edge. You will own the day‑to‑day engagement strategy, ensuring the brand’s voice is human, responsive, and culturally relevant across all social platforms.

Key responsibilities

• Develop and execute cross‑platform community engagement strategies aligned with audience behavior and brand goals.
• Lead proactive and reactive engagement across comments, DMs, mentions, and real‑time cultural conversations.
• Identify and act on real‑time opportunities to surface the brand in cultural moments beyond owned content.
• Build scalable frameworks that drive user‑generated content, participation, and community advocacy.
• Partner with Strategy, Creative, Brand, Influencer, PR, Legal, and Customer Care teams.
• Design and run fan‑engagement initiatives such as surprise‑and‑delight, gifting, sampling, and product seeding.
• Maintain brand voice, response guidelines, and moderation standards.
• Monitor sentiment, trends, and risk, escalating high‑risk interactions to PR, Legal, and Customer Care.
• Track KPIs (engagement quality, sentiment, participation, response time) and contribute to performance reporting.

Required profile

• 4‑6 years of experience in community management, social engagement, or audience strategy.
• Proven success managing high‑volume brand social presence and moderation.
• Experience executing gifting, seeding, and advocacy programs.
• Strong fluency across major and emerging social platforms (TikTok, Instagram, X, YouTube, etc.).

Required skills

• TikTok
• Instagram
• X (formerly Twitter)
• YouTube