Social Media Audience Engagement Specialist

About the role

Northeastern University seeks a creative, highly motivated Social Media Audience Engagement Specialist to lead the audience engagement strategy for Northeastern Global News (NGN). The role focuses on growing and engaging audiences across platforms such as Reddit, Instagram, LinkedIn, and Facebook.

Key responsibilities

• Grow NGN’s audience and reach, prioritizing Instagram and Reddit, and expand presence in relevant subreddits.
• Shape journalism into platform‑native formats by partnering with reporters and video producers.
• Build recurring social media franchises, test new platforms, and scale successful approaches.
• Set measurable goals, track performance, and use analytics to refine content strategy.
• Support enterprise accounts during high‑visibility moments and major university initiatives.

Required profile

• 3‑4 years of social media experience, ideally in news, media, or a fast‑moving brand.
• Strong news judgment and ability to identify stories that travel.
• Demonstrated success growing social media audiences with measurable follower and engagement gains.
• Expertise in Reddit community culture and experience with Instagram.

Required skills

• Proficiency with Reddit, Instagram, LinkedIn, X, Bluesky, TikTok, YouTube, and Threads.
• Experience using social analytics and listening tools such as Sprinklr, Sprout Social, Meta Business Suite, or native platform insights.
• Exceptional writing, copyediting, and proofreading abilities.
• Strong visual judgment for refreshing templates and graphics.

What we offer

• Comprehensive benefits package including medical, vision, dental, paid time off, tuition assistance, wellness, retirement, and commuting support.
• Competitive salary range of $67,855 – $95,845 per year.