Senior Vice President, Analytics

About the role

PLUS+ by Publicis, the global marketing and media operating model of PepsiCo, is building a new team and is hiring a Senior Vice President, Analytics in New York. The role leads Above Market measurement, effectiveness and intelligence, turning trusted media data into consistent, standardized and global KPI definitions, ROI inputs and decision-ready learning.

Key responsibilities

• Establish global media measurement and KPI governance with PepsiCo, while respecting PepsiCo MarSci ownership of ROIe methodology and modeling.
• Develop measurement standards, learning agendas and effectiveness reporting across brands, objectives and markets.
• Partner with Media Excellence to define and share global measurement frameworks across Reach, Resonance and ROI, working with the Global COE and local markets.
• Translate measurement requirements into data specifications and QA with Data Governance and A&M Hub owners.
• Set continuous learning loops for market planning and performance improvement, and build a global KPI dictionary and measurement governance framework.
• Establish media scorecards and unified data file reporting requirements.
• Support the rollout of Kantar Brand Lift Measurement, including learnings and cross-brand insights for 2027.
• Align ROIe inputs with quality-control protocols with MarSci, and ensure KPI consistency, scorecard delivery, reporting timeliness and quality of ROIe inputs.
• Capture and share actionable learning so it feeds subsequent planning, and reduce contradictory or duplicate measurement reports.

Required profile

• Senior leadership experience appropriate to SVP level in a global media agency, advertiser or relevant specialist function.
• Proven ability to turn complex global standards into clear deliverables, accountable owners and practical market adoption.
• Strong cross-functional leadership across client, agency, finance, data, technology and regional stakeholders.
• Experience with global measurement, reporting and transformation is a benefit.

Required skills

• Strong understanding of media data governance, measurement systems, taxonomy, quality assurance and relevant technology/data interfaces.

What we offer

• Pay range of USD 180,215 to 238,000 per year, with possible bonus or incentive compensation.
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement and flexible time off.