Senior Planner, Content (CPG Client)

About the role

PLUS+ by Publicis, PepsiCo's global marketing and media operating model, is building a new team in New York. The Senior Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns and reports to the Supervisor, activating both the content and digital strategic plan and its implementation.

Key responsibilities

• Help plan, implement and execute integrated campaigns across content and digital
• Support the Supervisor in presenting media recommendations and campaign results to clients
• Draft consideration sets and RFPs, evaluate vendor proposals and give feedback
• Build media plans and recommendations with the help of the assistant
• Manage day-to-day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
• Ensure campaigns are set up on time and error-free (QA before and after launch)
• Manage buys, makegoods and added-value negotiations with the assistant
• Build relationships with clients and with content and digital marketplace partners
• Train assistant planners and planners in process, media planning, billing, reporting, trafficking, analytics and tools

Required profile

• 1.5+ years of experience in media planning, strategy, digital investment, content marketing or content experience
• Agency experience highly preferred
• Willingness to travel for client shoots and meetings

Required skills

• Digital investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Salesforce, Amazon Attribution
• Content investment: Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency (influencer product)

What we offer

• Pay range of USD 66,120 to 101,790 per year, depending on skills and experience
• Medical, dental, vision and disability coverage, 401K and paid time off
• Parental and family care leave, tuition reimbursement and flexible time off