Senior Performance Marketing Manager – Paid Search (Remote)

About the role

As a Senior Performance Marketing Manager at Seamless, you will lead the paid search engine that drives our freemium funnel, converting high‑intent searchers into thousands of free sign‑ups each week. You will own a seven‑figure SEM budget across Google Ads, Microsoft Ads and emerging AI‑powered search placements, directly influencing revenue and customer acquisition cost.

Key responsibilities

• Develop and execute end‑to‑end paid‑search strategy on Google Ads, Microsoft Ads and new AI/answer‑engine placements.
• Manage a multi‑million‑dollar annual budget, pacing spend to meet signup volume, CAC and paid‑conversion targets.
• Optimize campaign structure, keyword selection, match types, bidding strategies and negative‑keyword hygiene.
• Collaborate with Creative and Lifecycle teams to launch ad copy, responsive search ads, sitelinks and landing‑page tests.
• Build measurement frameworks with Analytics to tie spend to free sign‑ups, activation and paid conversion.
• Identify and launch new paid‑search channels as the landscape evolves.
• Maintain relationships with Google, Microsoft and agency partners, negotiating pricing and beta access.
• Forecast spend, signup volume and pipeline contribution for quarterly marketing reviews.

Required profile

• Proven hands‑on experience managing $1M+ annual spend on Google Ads and Microsoft Ads in a B2B SaaS environment.
• Track record of scaling paid search for freemium or product‑led growth models with high‑volume sign‑ups.
• Strong analytical mindset, comfortable working with GA4, Looker/Tableau, BigQuery and advanced spreadsheets.
• Ability to write compelling ad copy and design landing‑page tests, then interpret results.
• Understanding of attribution models and their trade‑offs.
• Familiarity with paid placements on AI/answer engines such as ChatGPT, Perplexity or Google AI Overviews.
• Bias for action and a test‑and‑learn approach.

Required skills

• Google Ads
• Microsoft Ads
• GA4
• Looker or Tableau
• BigQuery
• Advanced spreadsheet modeling
• Attribution modeling
• AI/answer‑engine paid placements (e.g., ChatGPT, Perplexity)