Senior Meta Media Buyer

About the role

SocialWorks is looking for a proactive Senior Meta Media Buyer to own and optimise lead‑generation campaigns for US home‑improvement contractors. You will manage strategy, creative direction and full‑funnel performance across 25+ accounts spending up to $100K a month.

Key responsibilities

• Develop and execute launch strategies, daily optimisation, scaling, testing and direction changes for each Meta ad account.
• Guide designers and video producers on creative concepts based on customer insights and competitor analysis.
• Monitor lead quality, appointment bookings, show rates and closed jobs, and adjust the entire funnel when results dip.
• Own performance metrics such as cost per qualified appointment and conversion to sales.

Required profile

• 3+ years of hands‑on experience running Meta ads.
• Proven ability to manage multiple accounts simultaneously and prioritize attention.
• Track record of turning around under‑performing campaigns with clear, data‑driven explanations.
• Proactive communicator who reports issues before clients notice.

Required skills

• Meta advertising (Facebook/Instagram)
• GoHighLevel platform
• Conversion tracking implementation
• Appointment‑funnel management

What we offer

• Base salary $2,500–$3,200 USD per month.
• Performance‑based bonuses tied to qualified appointment and sales metrics.
• Full‑time remote work (9 am–5 pm EST).