Senior Media Strategist

About the role

The Senior Media Strategist leads paid media strategy for enterprise and multi‑location clients, shaping market sizing, audience profiling, and channel allocation. This senior, client‑facing position blends strategic planning with hands‑on SEM execution.

Key responsibilities

• Develop media strategies, size total addressable markets, build audience cohorts, and map media consumption habits.
• Create and maintain client playbooks, testing frameworks (e.g., TELO), and channel/budget allocation recommendations across paid search, social, programmatic, display, and video.
• Present data‑driven media strategies and performance narratives directly to clients.
• Manage SEM campaigns on Google (Search, Performance Max, GDN, YouTube, Demand Gen, Shopping) and Microsoft Ads, overseeing architecture, bids, keywords, and optimization.
• Monitor emerging media trends and contribute to agency best practices.

Required profile

• 5‑7+ years of experience in media strategy, planning, and paid search management, preferably with enterprise or multi‑location clients.
• Proven ability to size markets, build audience profiles, and translate research into actionable media plans.
• Strong presentation skills and a proactive, account‑first mindset.

Required skills

• Google Search, Performance Max, GDN, YouTube, Demand Gen, Shopping.
• Microsoft Ads (Bing).
• Google Tag Manager, conversion tracking, data feed management.
• SEM fundamentals: keyword strategy, match types, Smart Bidding, auction dynamics.

What we offer

• Base salary $105,000‑$120,000 plus commission and annual bonus.
• Medical, dental, vision coverage, 401(k) with company match.
• Wellbeing stipends, paid time off, and remote‑work support.