Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer

About the role

Amgen is looking for a Senior Marketing Manager to lead the HCP non-personal promotional strategy and execution for its prostate cancer asset. The role creates high-impact customer experiences that help healthcare professionals navigate complex treatment decisions and improve care for people living with metastatic prostate cancer.

Key responsibilities

• Own the HCP non-personal promotional strategy, annual plan and integrated activation roadmap for the U.S. prostate cancer business, turning brand strategy and customer insights into a customer-first experience.
• Design and deliver compliant, insight-led HCP campaigns across digital, media and other non-personal channels, with clear objectives, audience strategy, content, sequencing and channel roles.
• Partner with Medical, Market Access, Business Analysis & Insights, GCCI, Regulatory, Legal and other teams to deliver a coordinated experience across the prostate cancer care ecosystem.
• Lead customer journey mapping, segmentation and test-and-learn plans, using qualitative and quantitative insights to optimise audience strategy, content, channel mix and campaign performance.
• Establish a performance management approach, synthesising campaign, customer and business signals into actionable recommendations and reporting progress, risks and decisions to senior leaders.
• Manage agency and vendor partners, budgets, timelines and deliverables, upholding quality, compliance, speed and operational excellence.

Required profile

• Basic qualification: doctorate with 2 years, master's with 4 years, bachelor's with 6 years, associate's with 10 years, or high school diploma with 12 years of marketing, sales and/or commercial operations experience.
• Preferred: experience leading HCP and/or patient marketing in U.S. pharma or biotech, including integrated campaigns across channel types.
• Preferred: ability to learn complex therapeutic areas quickly and to turn data into insights and test-and-learn plans; oncology marketing experience and familiarity with prostate cancer care pathways preferred.
• Preferred: experience leading agencies and external partners, managing complex workstreams and budgets under tight timelines.
• Preferred: strong cross-functional leadership and influence, navigating medical, legal, regulatory and compliance requirements; excellent written, verbal and executive presentation skills.

What we offer

• Expected annual salary range of $149,349.25 to $202,060.75 in the U.S. (excluding Puerto Rico).
• Total rewards including health, dental and vision coverage, life and disability insurance, flexible spending accounts, a retirement and savings plan with company contributions, and a discretionary annual bonus or sales-based incentive plan.
• Stock-based long-term incentives, time-off plans and flexible work models where possible.