Senior Marketing Lead, Behavior & Wellbeing

About the role

Ceva North America is seeking an experienced, commercially minded and creative Senior Marketing Lead for its Companion Animal Behavior & Wellbeing portfolio, including the Feliway and Thunder brands. Reporting to the General Manager, Companion Animal Retail, the role owns portfolio strategy, innovation, brand building, marketing investment, omnichannel execution, talent development and P&L performance, with accountability for both top-line growth and bottom-line results. It leads two direct reports and partners across Sales, Digital Commerce, Veterinary, Customer Marketing, Finance, R&D, Regulatory, Operations, Global Marketing and other groups, and works closely with the Global Franchise team in France.

Key responsibilities

• Own the U.S. portfolio strategy and annual business plan, with accountability for revenue, profitability, market share, brand health and marketing investment.
• Lead growth and talent for Feliway and Thunder, coaching and developing two direct reports.
• Recruit new users and drive omnichannel growth across brick-and-mortar retail, digital commerce, direct-to-consumer and veterinary practices.
• Partner with the Global Franchise team in France to bring U.S. consumer and category insights into strategy, innovation and product launches.
• Set objectives and measurement frameworks across media, creative, social, content and research, optimizing ROAS and balancing performance with long-term brand building.
• Work hands-on with cross-functional partners to solve problems and move priorities forward.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field; MBA or advanced degree is a plus.
• 9+ years of progressive brand, portfolio or commercial marketing experience, ideally in CPG, consumer health, OTC, pet care, animal health or another consumer-led category.
• Demonstrated ownership of a brand or portfolio with P&L accountability, and direct people-management experience.
• Strong omnichannel experience; veterinary, healthcare professional or B2B experience is a plus.
• Experience leading innovation from insight through launch and partnering with global teams.
• Estimated 10% - 30% domestic travel, some international travel possible.

Required skills

• Portfolio and brand strategy, P&L and commercial leadership
• Omnichannel marketing, retail, digital commerce and veterinary channels
• Marketing effectiveness, ROAS, analytics and resource optimization
• People leadership, cross-functional influence and agile execution