Senior Brand Manager, Companion Animal Rx Portfolio

About the role

Ceva is looking for an experienced, collaborative and entrepreneurial marketer to drive brand strategy, commercialization planning and launch readiness across its Companion Animal Rx portfolio. The role sits within the Brand Marketing team and supports both established products and future pipeline assets, including a new therapy with potential impact on veterinary medicine. It is an end-to-end marketing position combining strategy with hands-on execution, working with U.S. and global colleagues and partnering with Medical Affairs, Regulatory Affairs, Market Access, Sales, Commercial Operations, New Product Development and Global Marketing.

Key responsibilities

• Develop and execute brand strategies, positioning and messaging for assigned Rx brands and pipeline assets, and build annual marketing plans
• Lead launch readiness: go-to-market plans, customer engagement strategies and commercialization activities aligned with regulatory milestones
• Analyze market research, customer insights and competitive intelligence to recommend strategies and mitigate risks
• Run integrated marketing programs and professional campaigns that engage veterinary professionals and comply with regulatory requirements
• Partner with Medical, Regulatory, Legal and Commercial teams on compliant promotional materials, and represent Ceva at veterinary conferences and industry events
• Manage external agencies, market research partners, creative vendors and promotional suppliers
• Build relationships with KOLs and industry experts, and collaborate with Sales, Commercial Excellence, Medical Affairs, Market Access, Regulatory Affairs, Commercial Operations and Global Marketing
• Evaluate initiatives by ROI and performance metrics, maintain marketing calendars, demand forecasts, financial projections and budgets, and keep plans on time and within budget

Required profile

• Bachelor's degree in Marketing, Business or a related field; MBA preferred
• 7+ years of progressive brand marketing experience, preferably in Animal Health, Human Pharmaceuticals or another highly regulated healthcare industry
• Experience developing strategic marketing plans, integrated commercial campaigns and product launches
• Experience leading cross-functional initiatives in a matrixed organization
• Animal Health experience preferred; Human Pharmaceuticals candidates with commercialization experience will also be considered

Required skills

• Brand strategy and planning, commercialization planning and product lifecycle management
• Customer insights and market research analysis
• Project management, communication and stakeholder management