Senior Manager, Product Marketing

About the role

Kindred is building a members‑only home‑swapping network that connects travelers through trust. We are looking for a Senior Manager, Product Marketing to become the voice of the customer inside our growth engine, shaping segment strategy, positioning and go‑to‑market plans for key audience circles.

Key responsibilities

• Own the segment strategy across identity, affinity and org circles, identifying high‑value acquisition and retention opportunities.
• Design and run structured tests to validate product‑market fit, liquidity, activation and retention for each segment.
• Develop go‑to‑market motions including positioning, messaging, channel strategy, activation flows and retention hooks for priority audiences.
• Provide the channel and brand teams with audience insights, opportunity sizing, prioritisation and playbooks.
• Iterate quickly, pivoting away from under‑performing bets and scaling successful segments.

Required profile

• 5+ years of product marketing experience in fast‑moving consumer or tech companies.
• Strong analytical mindset with a track record of using data to drive segment validation and growth decisions.
• Excellent communication skills to translate customer insights into clear positioning and GTM plans.
• Ability to work cross‑functionally with growth, brand, and product teams in a remote environment.

Required skills