Senior Influencer Marketing Manager

About the role

RoC Skincare is looking for a Senior Influencer Marketing Manager to lead and expand its creator partnership program. The role will drive influencer‑driven campaigns that support product launches, retailer initiatives and overall brand growth in the beauty and skincare market.

Key responsibilities

• Design, manage and execute influencer marketing programs aligned with brand priorities and business objectives.
• Lead end‑to‑end campaign execution, including talent sourcing, outreach, negotiations, contracting, briefing, content approvals, reporting and optimization.
• Build and nurture relationships with creators, agents, managers and industry partners across all talent tiers.
• Negotiate usage rights, whitelisting and licensing to maximize the lifespan of influencer content across paid and owned channels.
• Collaborate with Social, Creative, PR, Brand, Ecommerce, Retail and Media teams to deliver integrated marketing initiatives.
• Identify emerging creators, trends, platforms and cultural moments that resonate with RoC’s target audience.
• Oversee a mix of paid, organic, affiliate and ambassador partnerships and measure their performance.
• Manage and develop the Influencer Marketing Assistant Manager, providing coaching and feedback.
• Lead seeding, gifting, creator mailers and influencer events that generate compelling brand content.
• Support retailer‑specific influencer and social commerce programs to drive measurable results.

Required profile

• 5+ years of experience in influencer, creator or social media marketing, preferably within beauty or skincare.
• Deep understanding of creator culture, social commerce and affiliate partnership models.
• Strong analytical mindset with ability to interpret campaign data and optimize performance.
• Excellent negotiation and relationship‑building skills.
• Highly organized, detail‑oriented and able to manage multiple projects simultaneously.
• Proactive, collaborative and comfortable working in a fast‑paced, cross‑functional environment.

Required skills

What we offer

• Competitive salary $100,000‑$115,000 based on experience.
• Bonus eligibility and comprehensive benefits package.
• Hybrid work model – three days per week in the New York office.
• Opportunity to shape a leading influencer program for a global beauty brand.