Senior Email Marketing Manager

About the role

MailerLite is looking for a Senior Email Marketing Manager to lead the creation, execution and optimisation of email campaigns, nurture automations and lead‑magnet content. You will work within the SEO & Content team, shaping the company’s email strategy and driving list growth.

Key responsibilities

• Manage end‑to‑end email campaigns – from copywriting and design to launch, measurement and optimisation.
• Build and maintain nurture automations, lead magnets and segmentation strategies to grow and engage the subscriber base.
• Identify and implement new list‑building opportunities through forms, pop‑ups and landing pages.
• Collaborate with writers to produce blog content and review existing email‑marketing material.
• Analyse performance metrics, define KPIs and ensure deliverability best practices.

Required profile

• 4+ years of hands‑on email marketing experience, preferably in a SaaS environment.
• Proven track record of growing email lists organically and creating high‑performing newsletters or campaigns.
• Strong editorial eye and a portfolio of successful email copy.
• Curiosity about industry trends and willingness to experiment with novel ideas.

Required skills

• Experience with MailerLite or other email service providers (ESPs).
• Copywriting and content briefing for email and lead‑magnet assets.

What we offer

• Yearly gross salary $50,000‑$70,000 (USD).
• Remote‑first culture – work from any location.
• International health insurance, 31 days vacation, paid sick and parental days.
• Company‑paid retreats, creative days, parenting budget and joy budget.
• MacBook and tools needed for the role.