Senior Director, Product Management, Consumer (Bottom-Funnel)

About the role

Ethos is a life insurance technology company that lets consumers apply for life insurance online in minutes, with no medical exam and just a few health questions. It is looking for a senior product leader to own the back half of its consumer funnel: the health interview where users answer sensitive questions and receive an instant underwriting decision, and the post-approval experience where they choose coverage amount and duration and complete their purchase. The role is remote within the US.

Key responsibilities

• Lead, coach and grow a team of product managers, setting goals and development plans, running performance conversations and partnering with recruiting to hire PMs as the team scales
• Own the product vision and roadmap for the application and purchase experience, from the health interview through policy purchase and early retention
• Turn business goals into a portfolio of bets, balancing quick signals with disciplined follow-ups
• Run rigorous A/B testing on lower-traffic, high-value surfaces with fast kill-or-continue decisions
• Partner with Engineering, Design and Analytics, and collaborate with Underwriting, Sales and Compliance; represent the product function on tradeoffs involving underwriting risk, operational cost and conversion
• Communicate strategy, results and learnings to executive leadership and advocate for accessible, simple user experiences

Required profile

• 10+ years of product management experience at high-growth technology companies building consumer products at scale
• 5+ years managing and developing product managers, including managers or senior ICs, with a track record of building high-performing teams
• Deep experience owning conversion in complex, high-consideration purchase flows, ideally from application or checkout through purchase
• Experience in fintech, insurtech, healthcare or other regulated consumer industries, and comfort partnering with risk, operations and compliance teams
• Experience with personalization or ML-driven recommendations is a strong plus

Required skills

• Rigorous A/B testing programs
• SQL, Hex, Mixpanel, Amplitude (or similar) for self-serve analysis
• Strong UX instincts and storytelling, and clear communication across functions and levels