Senior Director, Performance Marketing

About the role

Lovevery is seeking a Senior Director of Performance Marketing to own and grow a multi‑million‑dollar global ad investment across North America, Europe and APAC. You will lead a team that handles day‑to‑day media operations and strategic testing to drive both immediate performance and long‑term business outcomes.

Key responsibilities

• Set budget allocation and pacing across regions to meet CAC, payback and growth targets.
• Lead daily media operations on core channels, ensuring rapid issue resolution.
• Partner with creative to develop data‑driven ad creative and messaging.
• Build and maintain analytics infrastructure for campaign‑level to macro‑level performance tracking.
• Define and execute a testing roadmap that moves the growth needle.
• Manage, coach and develop a high‑performing performance‑marketing team.
• Stay abreast of paid‑channel dynamics, platform changes and industry trends, translating them into opportunities.
• Collaborate cross‑functionally with influencer, social, product and lifecycle teams to ensure brand consistency.

Required profile

• 10+ years in performance marketing with $10M+ annual budgets.
• Experience leading international campaigns across Meta, Google, TikTok and similar platforms.
• Strong analytical fluency with attribution, marketing‑mix modeling and incrementality testing.
• Proven people‑leadership in high‑growth or DTC environments.
• Excellent communication and ability to present strategy to senior stakeholders.

Required skills

• Meta Ads platform optimization
• Google Ads platform optimization
• TikTok Ads platform optimization
• Attribution modeling
• Marketing mix modeling
• Incrementality testing
• Automation tools and AI‑driven workflow enhancements

What we offer

• Competitive salary and stock‑option package
• 3 weeks PTO in year 1 plus 14 paid holidays
• Generous parental leave
• Equipment, free/discounted Lovevery products
• Remote work option anywhere in the US