Senior Director, Marketing Customer Intelligence

About the role

The Senior Director, Marketing Customer Intelligence is the enterprise architect of how the company values its customers, marketing efforts and media. The leader builds and leads a Center of Excellence for the unified measurement of Retail Media, Core Marketing, Customer Insights, Data Governance & Privacy and Behavioral Analytics, bridging complex data science and executive action. The role reports to a Vice President, typically has 3 to 5 direct reports, and involves occasional overnight travel.

Key responsibilities

• Own the vision and roadmap for Customer Data Governance, Retail Media Measurement and Customer Insights, including a unified measurement framework linking high-attribution Retail Media with long-term Core Marketing health.
• Drive behavioral analytics (LTV modeling, churn propensity, path-to-purchase friction) and lead the transition to privacy-safe measurement such as Data Clean Rooms, advanced MMM and Incrementality Testing.
• Partner with Legal/IT on privacy compliance, define data hygiene, identity resolution and taxonomy standards, and oversee ethical use of behavioral analytics and predictive modeling.
• Lead the team, foster experimentation with new analytical models, and synthesize complex analytics into clear narratives for leadership and suppliers.
• Work with Data Science, Product and Engineering on dashboard and BI tool priorities, and drive data-driven decision-making across Marketing, Merchandising and Operations.

Required profile

• 10+ years of relevant experience in marketing/media, including at least 4+ years in measurement, data governance and customer analytics.
• 5+ years leading and motivating teams.
• Bachelor's degree in analytics, statistics, industrial engineering or marketing (master's preferred).
• Legal permission to work in the United States.

Required skills

• Background in Retail Media Measurement and full-funnel marketing measurement, including building measurement frameworks.
• Experience developing enterprise roadmaps for data-driven analytics, data governance and marketing measurement.
• Experience with MMM / MTA and direct experience with at least one cross-channel multi-touch attribution tool.
• Expertise in experimental design, learning agenda development and the marketing/ad technology landscape.