Senior Digital Marketing Manager – Web Platform Optimization, SEO & AI Search

About the role

LinkedIn is seeking a senior leader to own search and AI‑driven discovery across its web properties. You will shape how marketing sites, microsites and the Help Center are built, ensuring they are crawlable, performant, accessible and visible to both traditional search engines and emerging AI/LLM models.

Key responsibilities

• Define and enforce technical standards for Adobe Experience Manager (AEM) Sites and AEM Guides to maximize discoverability.
• Monitor site health, core technical vitals, and implement automated validation to maintain URL hygiene, redirect integrity and schema quality.
• Partner with SEO, Content, Web Engineering, MarTech and SSO teams to translate gaps into prioritized action plans.
• Serve as technical advisor for major platform transitions, notably the Help Center migration from Lithograph to AEM Guides.
• Build durable, scalable systems that embed optimization into daily operations rather than one‑off fixes.

Required profile

• Proven experience leading large‑scale web platform optimization initiatives.
• Deep understanding of SEO, structured data, taxonomy and accessibility best practices.
• Strong collaboration skills with cross‑functional engineering and product teams.
• Experience with AI‑era discovery, large language models and their impact on search visibility.

Required skills

• Adobe Experience Manager (AEM)
• SEO and search engine crawling principles
• Structured data implementation
• Taxonomy and data tagging management
• URL hygiene and redirect management
• Web performance and accessibility metadata
• AI/LLM visibility considerations

What we offer

• Hybrid work model (office and remote)
• Opportunity to shape AI‑driven search at a global professional network
• Access to LinkedIn’s learning and development resources