Director of Marketing – Luxury Fragrances (US)

About the role

The Director of Marketing for Ralph Lauren Fragrances will lead the brand’s most strategic US fragrance franchises, shaping cultural positioning and driving growth across prestige retail channels. Reporting to the AVP of Marketing, you will act as the senior US marketing voice while collaborating closely with the global team and the Ralph Lauren fashion house.

Key responsibilities

• Own end‑to‑end marketing strategy and 360° campaign execution for key fragrance franchises.
• Develop and implement elevation strategies to expand brand penetration across diverse consumer audiences.
• Lead A&I concept development and creator selection to ensure culturally resonant influencer programs.
• Champion best‑in‑class retail experiences with partners such as Nordstrom, Macy's, Ulta, Sephora, Dillard's, and Amazon.
• Design and execute the Holiday campaign to maximize Q4 performance and cultural relevance.
• Serve as the primary US marketing liaison to the global team, providing consumer‑grounded insights that shape worldwide strategy and product launches.

Required profile

• Deep fluency in the US prestige fragrance market and retailer ecosystem.
• Proven ability to craft long‑term brand strategy and identify cultural moments.
• Bold, innovative thinker with a passion for luxury, culture, and craftsmanship.

Required skills

What we offer

• Opportunity to lead a flagship luxury fragrance portfolio at a pivotal growth stage.
• Collaboration with global brand teams and the iconic Ralph Lauren fashion house.
• Access to a dynamic, culturally rich retail network across the United States.