Senior Brand Marketing Manager – Corporate Brand

About the role

LinkedIn is seeking a Senior Brand Marketing Manager to lead corporate brand strategy across its core business lines. The role is hybrid and can be based in San Francisco, Mountain View, or New York. You will partner with product, product marketing, and integrated marketing teams to translate audience insight and market context into clear go‑to‑market strategies.

Key responsibilities

• Develop go‑to‑market brand strategies for new products and features, including positioning, naming, and messaging.
• Define category positioning and narratives that guide line‑of‑business marketing, sales enablement, and product innovation.
• Lead research to uncover audience perceptions, purchase drivers, and opportunities for LinkedIn to win.
• Co‑create annual line‑of‑business marketing strategies with cross‑functional partners.
• Shape marketing briefs for campaigns to ensure alignment with LinkedIn’s unique value and overall strategy.
• Build frameworks and tools that enable consistent, repeatable brand execution across teams.

Required profile

• Strategic problem‑solver who starts with business opportunities and works backward to audience insight.
• Curious about what drives brand choice, trust, and advocacy.
• Ability to simplify complex, ambiguous problems into actionable strategies.
• Experience influencing cross‑functional leaders and aligning teams around clear brand direction.
• Comfortable tackling both B2B and B2C challenges.

Required skills