Senior Analyst, Ad Operations

About the role

Zenith, one of Publicis Groupe's largest media agencies, is looking for a Senior Analyst, Ad Operations in New York. The role applies industry knowledge to manage key tagging, trafficking, data, measurement and partner relationships so that campaign efficiency improves and technical expertise grows. You will work closely with senior members of the Ad Operations Team to execute, manage and report on digital campaigns, and will be confident with clients while delivering the agency's point of view.

Key responsibilities

• Advise on campaign setup, including 3rd party vendor setup and tagging
• Act as escalation point for internal technology questions and issues
• Use data structures to streamline communication and planning, and proactively identify campaign behavior, reporting and process issues
• Establish and refine processes and training parameters for operational teams
• Manage partner relationships and industry outreach to improve ad operations solutions
• Work with media and analytics counterparts on data management and reporting solutions and documentation
• Enforce nomenclature to manage data across the organization and coordinate with analytics teams so data feeds into outsourced tools
• Monitor campaign delivery by post-live check and partner with data and technology providers on reporting improvements
• Oversee deployment of digital solutions such as ad servers, data management tools, media planning/buying and billing systems, and propose new tools and systems
• Represent agency needs internally and in the marketplace

Required profile

• B.A. or B.S. in Marketing, Advertising or a related field
• Agency experience highly preferred
• 2+ years of experience with trafficking systems, tagging tools and data mining/reporting functions in Excel or similar tools
• Strong command of MS Excel, including formulas and tables
• Experience with Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium; tagging experience is important
• Detail-oriented, able to quality-check work before reports go to clients, and able to meet deadlines in a fast-paced environment
• Outgoing, able to integrate with a fast-paced digital planning team and build relationships with technology and research partners

Required skills

• Google CM Floodlight, Tealium and other tag systems
• Excel (formulas and tables)
• Basic SQL for data management is a plus

Compensation range: USD 73,150 to 95,000 per year, depending on skills, qualifications and experience.