Regional Account Manager

About the role

The Regional Account Manager manages key retail and wholesale accounts within an assigned region, driving sales growth, distribution and brand visibility. The role builds strong customer relationships, executes regional business plans and keeps account initiatives aligned with the company's commercial strategy.

Key responsibilities

• Own profitable share growth across assigned regional chain accounts by setting the commercial agenda and aligning internal and external partners.
• Lead joint business planning, quarterly business reviews and performance follow-up.
• Build relationships with customer decision makers and operational stakeholders who influence assortment, merchandising, replenishment and promotions.
• Create annual customer plans with objectives, strategies, milestones and financial assumptions, and turn them into execution playbooks with timelines and roles.
• Coordinate displays, shelf sets, resets and special programs with field sales, brokers or distributors and merchandising partners, with documented follow-up.
• Deliver recommendations on assortment, pricing, shelving and promotions using category and shopper insights.
• Monitor results against KPIs and adjust plans accordingly.

Required profile

• 5+ years of sales, account management or customer development experience in consumer goods, manufacturing or distribution.
• Proven track record growing share and distribution for multi-unit or regional chain customers.
• Bachelor's degree in Business, Sales, Marketing or a related field, or equivalent education and experience.
• Ability to travel 30% to 50% within the assigned geography; valid driver's license required.

Required skills

• Working knowledge of category management principles.
• Basic to intermediate financial analysis for account planning (ROI, trade investment, profitability).
• Proficiency with Microsoft Office and CRM tools; syndicated data platforms or retailer reporting tools preferred.