Product Marketing Manager – Live & Music

About the role

We are seeking a Product Marketing Manager to lead global marketing for TikTok’s live‑streaming and music experiences. Based in Los Angeles, you will shape positioning, craft narratives and drive campaigns that reach billions of users and creators worldwide.

Key responsibilities

• Develop and execute end‑to‑end marketing campaigns that translate product features into culturally relevant stories.
• Define global positioning, messaging and creative assets for the live‑streaming product.
• Coordinate with creative, media, social, PR, product, artist and insights teams to ensure consistent execution across all channels.
• Align global strategy with regional teams, adapting campaigns to local nuances.
• Support planning of owned programs and identify opportunities to innovate formats for creators and viewers.
• Maintain brand consistency and uphold TikTok’s voice, design standards and brand integrity.

Required profile

• 4+ years of experience in product marketing, campaign management or integrated marketing.
• Proven track record of launching campaigns that drive product awareness and adoption.
• Strong project‑management ability to handle multiple workstreams simultaneously.
• Excellent collaboration skills across highly matrixed, cross‑functional teams.
• Creative thinker with a passion for storytelling, culture and music.

Required skills