Product Marketing Manager

About the role

Knit is an AI‑native consumer research platform that helps brands accelerate primary research. We are seeking a Product Marketing Manager to work directly with the Director of Product Marketing, driving product positioning, launch execution, and sales enablement as we scale rapidly.

Key responsibilities

• Own end‑to‑end product launch execution, coordinating timelines, drafting messaging, and communicating updates to all stakeholders.
• Build and maintain scalable launch infrastructure, including templates, processes, and systems for repeatable releases.
• Create and keep launch assets such as FAQs, one‑pagers, product narratives, and positioning guides up‑to‑date using AI tooling.
• Partner with Product and Content teams to craft compelling messaging and campaign content.
• Design and run evergreen sales enablement programs, including onboarding, continuous skill development, and competitive intelligence systems.

Required profile

• Hands‑on execution mindset with real ownership of product marketing initiatives.
• Ability to work cross‑functionally with product, content, and sales teams.
• Comfortable using AI tools daily to automate workflows and scale output.

Required skills