Product Marketing Manager

About the role

The Product Marketing Manager will lead Uniqlo’s UT (graphic tees) and UTme! (custom print) programs in the United States, shaping brand perception and driving sales through strategic communication and localized execution.

Key responsibilities

• Develop and execute annual and seasonal marketing strategies for UT and UTme! product lines.
• Collaborate with Global Marketing in Japan to create and adapt creative briefs, product shoots, and in‑store assets.
• Lead cross‑functional project planning, coordinating with merchandising, visual merchandising, PR, e‑commerce, digital, inventory, finance, and store operations.
• Craft breakthrough communications that convey Uniqlo Lifewear values and elevate brand attributes.
• Manage agency relationships, briefings, and execution of marketing plans.
• Plan and run in‑store and market‑wide product marketing events.
• Conduct business analyses, post‑campaign reviews, and support junior team development.

Required profile

• Bachelor’s degree required.
• Minimum 3 years of experience in marketing or communications.
• Experience in product marketing, retail, or consumer marketing preferred.
• Passion for art, manga, music, games, or movies is a plus.

Required skills