Digital Marketing Manager

About the role

The Fragrance Group is looking for a Digital Marketing Manager to own and scale the digital marketing function across its luxury fragrance portfolio. Reporting to the Director of Ecommerce, you will be the internal point‑person for strategy, agency coordination and performance across multiple premium brands.

Key responsibilities

• Serve as primary liaison between the Ecommerce team and external agency partners, evaluating workflows, performance and reporting.
• Manage and optimise paid search, paid social, display, retargeting and affiliate campaigns, monitoring budgets, pacing and ROAS.
• Develop testing strategies for audiences, creative, offers and landing pages to improve acquisition, conversion and customer lifetime value.
• Support multiple fragrance brands, collaborating with Creative, Social Media and leadership on launches, promotions and retention initiatives.
• Build and maintain performance dashboards, translate data into actionable recommendations and support forecasting and budget planning.

Required profile

• 4‑7+ years of experience in digital/e‑commerce performance marketing.
• Proven track record managing agency relationships and driving results.
• Experience in luxury, prestige beauty, fragrance or similar premium consumer categories is strongly preferred.
• Ability to thrive in a fast‑paced, entrepreneurial environment.

Required skills

• Paid search campaign management
• Paid social advertising
• Display and retargeting advertising
• Affiliate marketing
• Campaign optimisation and testing
• Budget monitoring and ROAS analysis
• Performance reporting and data analysis