Product Marketing Manager, Gaming

About the role

The TikTok App Ads and Gaming global team is looking for a Product Marketing Manager to shape the strategy and growth of mobile gaming advertising solutions. You will work closely with sales, product, and regional marketing teams to drive adoption of TikTok’s app ad products worldwide.

Key responsibilities

• Influence product strategy based on mobile gaming and app service trends.
• Partner with sales leadership and global product marketing managers to set long‑term objectives and go‑to‑market plans.
• Collaborate with the gaming product and solutions team to create customer‑centric advertising solutions.
• Develop programs with regional product marketing teams that drive business outcomes and ad revenue growth.
• Use data to identify client pain points, define business requirements, and prioritize product development.

Required profile

• BA/BS degree or higher.
• 5+ years of product marketing or product management experience with digital ad products, especially performance marketing.
• Strong knowledge of mobile gaming and app measurement ecosystems.
• Excellent communication, presentation, and analytical abilities.

Required skills

• SDK integration
• SKAN (StoreKit Ad Network)
• 1P/3P app ads attribution
• MMP (Mobile Measurement Partner) tools