Performance Marketing Manager

About the role

Bevi is seeking a Performance Marketing Manager to own and execute its demand generation engine day‑to‑day, driving paid media campaigns across Meta, Google, TikTok and LinkedIn while collaborating with the performance marketing agency.

Key responsibilities

• Build, launch and manage campaigns directly in Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager, handling audience setup, bid strategy, budget pacing and creative rotation.
• Own the day‑to‑day relationship with the performance marketing agency, directing creative requests, campaign strategy and output quality.
• Manage demand generation budget, allocate spend, reallocate in‑flight funds and plan quarterly budgets based on CPA benchmarks and pipeline projections.
• Run test‑and‑learn roadmap, decide scaling or killing experiments, and build data‑backed business cases using LTV:CAC.
• Set UTM governance, oversee conversion tracking, pixel configuration and offline conversion imports.
• Partner with marketing operations to build automated nurture workflows and lead handoff processes.
• Maintain billing and account health across all ad platforms, reconciling spend against agency invoices.
• Own monthly performance narrative, synthesising data from GA4, Salesforce, Snowflake and Looker into actionable insights.

Required profile

• 4–6 years of hands‑on performance marketing experience, with at least 3 years building and managing paid media campaigns directly in‑platform.
• Demonstrated impact on pipeline through paid media, with examples of CAC improvement and conversion rate gains.
• Strong analytical mindset, comfortable building LTV:CAC models and presenting performance narratives to senior leadership.
• Excellent written and verbal communication skills for briefing agencies and aligning with sales leadership.
• Ability to work on‑site at least two days per week in Boston.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• LinkedIn Campaign Manager
• GA4 (Google Analytics)
• Salesforce
• Snowflake
• Looker / Looker Studio
• LTV:CAC modeling