Paid Social Media Buyer – TikTok & Emerging Platforms

About the role

Adore Me is seeking a performance‑driven Media Buyer focused on paid social, primarily TikTok and emerging social‑commerce platforms. The role will help scale customer acquisition and revenue growth through testing, optimization, and operational excellence.

Key responsibilities

• Own execution and optimization across TikTok, Pinterest, and emerging paid social channels.
• Launch, monitor, and optimize campaigns against acquisition, revenue, ROAS, and efficiency goals.
• Partner closely with creative and marketing teams to develop and iterate high‑performing ad concepts and creative testing plans.
• Translate performance insights into actionable recommendations around targeting, bidding, creative, landing pages, and audience strategy.
• Work within a fast‑paced creative testing environment with high campaign and asset turnover.
• Analyze campaign performance and communicate results, trends, and opportunities to marketing leadership.
• Help scale new customer acquisition through structured experimentation and rapid iteration.
• Support broader channel expansion and incubation efforts as new opportunities emerge.
• Stay on top of platform trends, new ad products, creator ecosystems, and evolving consumer behaviors.
• Partner with the marketing analytics team to improve targeting, campaign measurement and performance insights.

Required profile

• 4+ years of experience in paid social and performance marketing.
• Strong hands‑on expertise managing TikTok Ads campaigns at scale.
• Experience with additional paid social platforms such as Pinterest and Snapchat.
• Strong understanding of direct response and performance marketing fundamentals.
• Experience managing campaigns against KPIs such as ROAS, CPA, CAC, CVR, and revenue growth.
• Strong analytical and problem‑solving skills.
• Comfortable operating in fast‑paced, evolving environments.
• Excellent communication and cross‑functional collaboration skills.
• Strong attention to detail and operational rigor.
• Enthusiasm for hands‑on platform management and rapid testing environments.
• Experience in DTC, retail, fashion, beauty, or consumer brands preferred.
• Ability and willingness to work on‑site in Tribeca on Mondays, Tuesdays, and Thursdays.

Required skills

• TikTok Ads platform
• Pinterest Ads platform
• Snapchat Ads platform
• Campaign performance analytics
• ROAS measurement
• CPA measurement
• CAC measurement
• CVR measurement