Newsletter and Book Advertising & Promotion Specialist

About the role

The Newsletter and Book Ad and Promo Specialist curates, organizes and produces digital newsletters for CRS, while managing paid advertising campaigns across Amazon Vendor Central, other reseller portals, social media and Google. The role supports book launches, author promotions and overall retail sales targets.

Key responsibilities

• Plan, create and distribute weekly, bi‑monthly and monthly newsletters, writing compelling subject lines, summaries and calls‑to‑action.
• Manage and optimize PPC campaigns on Amazon Vendor Central, Google Ads and social platforms, including ad creation, bid adjustments and performance reporting.
• Maintain reseller catalogs, vendor files and product listings, ensuring accurate titles, descriptions, images and A+ content.
• Coordinate social‑media content calendars, write captions, monitor engagement and track KPI metrics.
• Collaborate with marketing, editorial and author teams on integrated book launch and promotion plans.

Required profile

• Bachelor’s degree in Communications, Marketing, Journalism or related field.
• 1+ years of professional experience in digital marketing, newsletter production or e‑commerce advertising.
• Strong writing, editing and copy‑writing abilities with attention to detail.
• Ability to work collaboratively in a fast‑paced, open‑suite environment.

Required skills

• Proficiency with HubSpot or similar CRM/email marketing platforms.
• Experience using Amazon Vendor Central, Amazon PPC (Sponsored Products, Brands, Display).
• Familiarity with Google Ads, Google Merchant Center and Meta advertising tools.
• Social‑media scheduling tools and basic design/branding sensibility.
• Microsoft Office and G‑Suite productivity suites.