Marketing Specialist

About the role

The Marketing Specialist supports Care to Learn’s marketing, communications, branding, and public relations efforts to advance the organization’s mission, visibility, and impact.

Key responsibilities

• Assist with implementation of marketing and communications strategies aligned with the mission.
• Create, coordinate, and distribute content across digital, print, and social media platforms.
• Gather photos, videos, testimonials, and success stories for storytelling initiatives.
• Write and edit e‑newsletters, press releases, website content, donor communications, and promotional materials.
• Maintain brand consistency across all communications and marketing materials.
• Update website content, social media channels, and email marketing campaigns.
• Create graphics, videos, and multimedia content for campaigns and events.
• Monitor digital engagement metrics and analytics to evaluate performance.
• Support SEO, digital advertising, and online engagement strategies.
• Coordinate content calendars, scheduling, and publishing.
• Assist with public relations, media coordination, event promotion, and partnership communications.
• Coordinate marketing support for fundraising campaigns and events.
• Maintain organized marketing files, photo libraries, and brand assets.
• Work with external vendors, photographers, videographers, and print companies.
• Support budgeting processes, invoice tracking, and purchasing requests.

Required profile

• Strong commitment to the mission and values of Care to Learn.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to manage multiple projects and deadlines in a fast‑paced environment.
• Strong organizational skills and attention to detail.
• Collaborative mindset for working with internal teams and external stakeholders.
• Valid driver’s license with acceptable driving record.

Required skills

• Proficiency with Google Workspace.
• Experience using Canva or Adobe Creative Suite.
• Familiarity with email marketing platforms.
• Basic analytics tools knowledge.
• Understanding of SEO and digital advertising.
• Social media management tools.