Marketing Manager – Lifecycle & CRM

About the role

Chelsea Piers is looking for a Marketing Manager to lead lifecycle and CRM initiatives across its New York, Brooklyn, and Connecticut markets. Reporting to the Director of Lifecycle Marketing, you will drive customer engagement, retention, and lifetime value through multi‑channel campaigns and in‑venue experiences.

Key responsibilities

• Execute multi‑channel lifecycle campaigns via email, CRM, and SMS.
• Build, monitor, and optimize CRM workflows to increase engagement and cross‑sell opportunities.
• Own day‑to‑day campaign execution across all three markets, ensuring consistent messaging and quality assurance.
• Develop segmentation and personalization strategies for new and returning customers.
• Analyze and report on email and CRM performance metrics such as open rates, retention, and LTV.
• Support in‑venue marketing initiatives, including signage, print collateral, and class enrollment messaging.
• Partner with General Managers and Operations to align in‑venue touchpoints with lifecycle goals.
• Assist with on‑site activations, content capture, and measurement of customer‑facing events.
• Collaborate with Acquisition on retention‑focused paid media efforts.

Required profile

• Detail‑oriented, organized, and analytical.
• Hands‑on experience with CRM, email, and SMS campaign execution.
• Proactive self‑starter who thrives in a collaborative environment.
• Ability to translate strategy into actionable campaigns.

Required skills

• CRM
• Email marketing
• SMS marketing
• Segmentation
• Personalization
• Analytics

What we offer

• Transportation benefits and complimentary membership to Calm App and Chelsea Piers Fitness.
• Access to LinkedIn Learning, paid safe/sick time, and other venue benefits.
• Medical, dental, and vision insurance, FSA savings, 401(k) matching.
• Paid time off and tuition assistance.