Marketing Manager

About the role

The Marketing Manager leads integrated demand‑generation and brand programs for a technology portfolio, turning product positioning into campaigns that drive qualified pipeline, customer engagement, and market visibility. This role blends strategic planning with hands‑on execution across automation, paid acquisition, SEO, content, email, and social channels.

Key responsibilities

• Plan and launch integrated campaigns across email, paid search, paid social, organic search, webinars, and content using HubSpot or Marketo, Google Ads, and LinkedIn Campaign Manager.
• Create campaign briefs, messaging, landing pages, nurture journeys, and performance dashboards in partnership with product marketing, sales, content, and design teams.
• Track channel and funnel performance in GA4, CRM, and BI reporting systems; analyze CAC, conversion rates, MQL‑to‑SQL progression, and pipeline contribution.
• Manage the editorial calendar and coordinate delivery of blog posts, case studies, solution pages, sales‑enablement assets, and social content.
• Run A/B tests on audience segments, creative, calls‑to‑action, email sequences, and landing pages to improve acquisition and conversion rates.
• Own campaign budgets, agency and freelancer relationships, timelines, and post‑campaign reporting for leadership.
• Translate customer, competitor, and performance insights into recommendations for positioning, channel mix, and quarterly marketing plans.

Required profile

• 3‑6 years of experience in B2B or B2C technology marketing with measurable impact on demand generation, acquisition, engagement, or revenue.
• Hands‑on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
• Strong working knowledge of digital channels including SEO, SEM, paid social, email marketing, content marketing, and conversion‑rate optimization.
• Proficiency with GA4, Google Search Console, spreadsheet‑based analysis, and campaign reporting; experience with Tableau, Looker, or similar BI tools is a plus.
• Excellent writing, editing, stakeholder‑management, and project‑management skills across multiple concurrent campaigns.
• Bachelor’s degree in marketing, communications, business, or related field, or equivalent practical experience.

Required skills

• HubSpot
• Marketo
• Salesforce
• Google Ads
• LinkedIn Campaign Manager
• GA4 (Google Analytics 4)
• Google Search Console
• Tableau
• Looker
• SEO
• SEM
• Paid social advertising
• Email marketing platforms
• Content marketing
• Conversion‑rate optimization
• ABM (Account‑Based Marketing)
• SQL