Marketing Manager – Home Health

About the role

BAYADA is launching a new Home Health market in Fort Wayne and seeks a Marketing Manager to build its presence from the ground up. You will create and nurture relationships with hospitals, rehabilitation facilities, skilled nursing facilities, physician practices and other referral sources, introducing BAYADA’s high‑quality, transparent care approach.

Key responsibilities

• Develop and grow relationships with new and existing healthcare referral sources.
• Prospect for new business through cold calling, in‑person outreach, networking and other business‑development activities.
• Build brand recognition for BAYADA throughout the Fort Wayne market.
• Identify and understand the needs of individual accounts and propose solutions.
• Generate new business opportunities and increase referral volume.
• Manage referral activity, account priorities and business‑development opportunities independently.
• Partner with service office team members to ensure a positive experience for clients and partners.
• Travel throughout Fort Wayne and surrounding counties as needed.

Required profile

• At least two years of experience in a customer‑facing, account management, business development or sales role.
• Proven ability to open new accounts, build relationships from scratch and generate business through proactive outreach.
• Strong communication, networking and relationship‑building skills.
• Ability to work independently, prioritize multiple opportunities and own results.
• Flexibility and adaptability in a developing market.
• Valid driver’s license and reliable transportation.

Required skills

• Familiarity with healthcare technology platforms such as HCHB, Epic, CarePort and Allscripts.

What we offer

• Base salary ranging from $70,000 to $80,000 per year.
• Monthly bonus opportunity based on growth and referral volume.
• Full‑time position with benefits.