Marketing and Communications Coordinator

About the role

The Coordinator of Marketing and Communications provides strategic, brand‑centered communications support for the College of Music and Dramatic Arts, focusing on event marketing for the LSU School of Music. The role works closely with CMDA administration to promote events, increase attendance, and uphold high standards across campus‑wide initiatives.

Key responsibilities

• Coordinate production and distribution of promotional materials such as performance guides, press releases, e‑newsletters, videos, website content, and social‑media posts.
• Serve as liaison to LSU Office of Strategic Communications and Admissions to ensure consistent messaging across print, web, and social platforms.
• Provide content coordination for CMDA websites and evaluate social‑networking tools (Facebook, Twitter, YouTube) for outreach.
• Collaborate with the marketing team to develop a long‑term integrated communications plan, including objectives, tactics, and event calendars.
• Supervise student workers and graduate assistants to meet quality and timeline standards.

Required profile

• Bachelor’s degree in Marketing or related field (or equivalent experience).
• At least 1 year of relevant experience in marketing communications.
• Strong written and verbal communication skills.

Required skills

• Web design and content management.
• Graphic design and branding.
• Social‑media management (Facebook, Twitter, YouTube).
• Video production and e‑newsletter creation.
• Publication coordination and strategic planning.