Manager, Culture Marketing

About the role

The Manager, Culture Marketing will help MLB appear in cultural conversations that feel relevant, credible, and current. This role drives integrated culture‑marketing initiatives across passion areas such as food, fashion, music, and film, turning cultural insights into partnerships, content, and activations that grow the game.

Key responsibilities

• Develop and manage culture‑marketing programs from concept through execution, focusing on growth audiences.
• Contribute to integrated ideas, briefs, and campaigns across content, partnerships, activations, and live experiences.
• Provide a strong point of view on emerging cultural trends and surface references that keep MLB authentic.
• Collaborate cross‑functionally with Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing teams.
• Support reporting, recaps, and analysis to identify what resonates and where future opportunities lie.

Required profile

• Deep cultural curiosity and awareness across food, fashion, music, film, and broader lifestyle trends.
• Strong instincts and sound judgment about what feels relevant for MLB’s brand.
• Proven ability to turn cultural awareness into marketing ideas, partnerships, and activations.
• Experience creating culture‑led campaigns in sports, entertainment, media, consumer brands, agencies, or similar environments.
• Intelligent, humble, collaborative, and able to work hard to bring ideas to life.
• Interest in baseball and a desire to grow the game.

Required skills