Lifecycle Marketing Manager (Remote, US)

About the role

Seamless is seeking a hands‑on Lifecycle Marketing Manager to own and optimise the journeys, systems and automation that turn interest into pipeline and pipeline into revenue. This remote role focuses on the post‑acquisition experience, guiding users from onboarding through activation, engagement, expansion and retention.

Key responsibilities

• Design, build and optimise multi‑channel programmes across email, in‑app messaging, SMS and automation platforms.
• Create nurture and conversion sequences for free users, trial participants, prospects, customers and expansion opportunities.
• Manage the automation infrastructure – including Customer.io, Claude and N8N – to drive segmentation, behavioural triggers, lead scoring and workflow documentation.
• Partner with Demand Generation, Product Marketing, Revenue Operations, Sales, Product and Customer Success to ensure seamless handoffs and aligned messaging.
• Continuously test subject lines, messaging, timing, CTAs and journey logic, using data‑driven insights to improve performance.

Required profile

• Proven experience as a lifecycle or marketing automation marketer, with a track record of improving prospect, trial and customer journeys.
• Strong ability to work across Marketing, Product, Sales and Customer Success teams.
• Data‑driven mindset with experience in testing, optimisation and reporting.
• Experience building documented, repeatable workflows and AI‑first automations that scale with business growth.

Required skills

• Customer.io
• Claude
• N8N