Leasing Consultant - Solana Lakewood

About the role

The Leasing / Sales Consultant executes the property's marketing, leasing and renewal strategy to reach occupancy, revenue and resident retention goals. As a key contact for prospective residents, the consultant guides them through the leasing process, supports resident satisfaction during the lease term and manages lease renewals in line with Active Adult best practices. The role covers lead management, CRM use, data analysis, event support and collaboration with the Lifestyle Coordinator.

Key responsibilities

• Greet and qualify prospects, give property tours, process applications, run credit and background checks, prepare leases and move-in packages, and ensure a smooth move-in.
• Stay informed on market and competitor conditions, develop marketing plans and follow concession and special programs to sustain occupancy.
• Run marketing activities and events, including resident referral and employer outreach programs, and use internet marketing tools.
• Use the on-site property management software to track availability, traffic and leasing activity, and analyze resident and prospect data.
• Keep show units and the leasing office to company standards, reporting maintenance needs to the maintenance team.
• Follow up with prospects and new residents within 24 hours and document all follow-up and leads.
• Prepare lease renewal letters and packages, contact renewing residents before move-out and ensure renewals are signed on time.
• Respond promptly to resident and owner concerns, and assist the Lifestyle Coordinator with event setup.
• Complete financial, administrative and other reports and analysis, and perform other duties as assigned.

Required profile

• High school diploma or equivalent; associate or bachelor's degree in business, marketing, hospitality or a related field preferred.
• 1-3 years of relevant experience in sales, marketing, internet and customer service, including resolving complaints and completing financial records and reports.
• Valid driver's license to drive a golf cart on property, and all licenses and certifications required by state and local law.
• Ability to work evenings, weekends and holidays, and occasional local travel.

Required skills

• Proficiency in word processing, spreadsheets, property management applications and database programs.
• Fluency in using the internet for marketing, advertising and sales.
• Ability to read, write and communicate effectively, and to process sales conversions.