Head of Paid Media Strategy & Campaign Delivery

About the role

We are seeking a full‑time Head of Paid Media Strategy & Campaign Delivery to lead our US‑based digital marketing agency’s paid media division. This hands‑on role blends strategy, execution, and performance analysis to generate qualified leads and measurable ROI for healthcare clients.

Key responsibilities

• Plan, launch, manage, and optimize PPC campaigns across Google Ads, Bing, Meta, and LinkedIn.
• Establish paid‑media processes, reporting systems, and SOPs for a growing department.
• Develop advertising strategies aligned with client goals, budgets, and growth objectives.
• Conduct keyword research, audience targeting, bidding, ad copy creation, and campaign structuring.
• Monitor and continuously optimize for conversions, CPL, CPA, and ROI, aiming for 3x ROI benchmarks.
• Set up, monitor, and troubleshoot conversion tracking and attribution.
• Perform A/B testing on ad copy, audiences, landing pages, and campaign structures.
• Analyze data with Google Analytics and other tools to identify trends and growth opportunities.
• Create and maintain reporting dashboards that communicate performance and recommendations.
• Collaborate with SEO, content, and analytics teams to align paid media with broader strategies.

Required profile

• 3+ years of hands‑on PPC management experience, especially with Google Ads.
• Proven track record of delivering measurable ROI, improving conversion rates, and reducing acquisition costs.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Proactive, independent work style capable of building processes from scratch.
• Excellent written and verbal English communication skills.

Required skills

• Google Ads (keyword strategy, bidding, audience targeting, conversion tracking)
• Bing Ads, Meta Ads, LinkedIn Ads platforms
• Google Analytics and related reporting tools
• ClickUp or similar project‑management tools
• AI tools such as ChatGPT, Claude for research and analysis