Head of Brand Marketing
Salted · New York
Job description
About the role
Salted is the largest delivery‑first restaurant group in the United States and is looking for a visionary Head of Brand Marketing to turn its brands into household names. You will partner directly with the CEO and R&D team to shape brand identity, drive customer loyalty, and expand into new markets.
Key responsibilities
- Lead identity development and storytelling for the flagship brand, moonbowls, ensuring consistent messaging across all touchpoints.
- Collaborate with the CEO and R&D to align culinary roadmap with brand values and emerging cultural trends.
- Own the post‑purchase journey, designing retention, digital loyalty, and occasion‑based campaigns to boost order frequency and lifetime value.
- Develop and execute market‑entry strategies, including social media, community outreach, and influencer collaborations.
- Direct editorial strategy across brand channels to create a cohesive narrative that drives engagement and sales.
- Shape external communications and media relations to influence public perception.
Required profile
- Proven track record of building brands that resonate culturally and commercially.
- Strong storytelling ability with a builder mentality.
- Excellent communication, detail‑orientation, and cross‑functional collaboration skills.
- Deep understanding of customer behavior, cultural trends, and multi‑channel brand execution.
- Experience leading teams in high‑growth environments.
Required skills
What we offer
- Competitive salary range $150k‑$220k USD per year.
- Medical, dental, and vision coverage.
- 401(k) with up to 4% employer match after one year.
- Unlimited paid time off.
- Remote work flexibility (preference for candidates in or willing to relocate to Los Angeles).
- Paid family leave.
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Published 12 hours ago
Expires 1 month from now
5 views · 0 applications
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Salted
New York