Group Director, Social Strategy & Connections

About the role

Blue Hour Studios, a social-first agency backed by Horizon Media and headquartered in New York and Los Angeles, is looking for a Group Director, Social Strategy & Connections. This is a senior, client-embedded role for a social strategist with the strategic rigor of a communications planner, partnering with social, influencer, creative and media teams to connect business priorities to platform behavior, audience strategy, content development, influencer activation and paid amplification.

Key responsibilities

• Serve as senior strategic partner across Blue Hour, Horizon Media and client teams, strengthening connections between social, influencer, creative and media workstreams
• Bring audience insights, platform intelligence, creator learnings, social trends and cultural signals into planning conversations
• Collaborate with media leads to integrate social insights and platform behaviors into audience development and media planning
• Help shape content strategies, social and influencer briefs and production plans so assets are built for both organic engagement and paid amplification
• Ensure influencer and creator strategies are part of broader social and media plans, not standalone activations
• Lead the evolution of social real-time boosting and amplification strategies, and use performance data and platform insights to recommend improvements
• Champion a culture of testing and learning, helping teams understand why certain approaches work

Required profile

• 8-12+ years of experience in social strategy, connections planning or content strategy
• Experience developing social-first strategies across social, influencer, creative, social listening and media disciplines
• Comfortable at both strategic and executional levels, influencing senior stakeholders and building frameworks, briefs and plans
• Strong understanding of audience strategy, content planning, creative effectiveness, testing frameworks and performance optimization

Required skills

• Deep fluency in social media, creators, content ecosystems, platform behaviors and community dynamics
• Paid social and media strategy, with a foundation in organic social, content and culture
• Social audience insights, cultural analysis, platform intelligence and social listening

What we offer

• Salary range of $180,000 - $220,000, with actual base pay depending on skills, experience and qualifications
• Discretionary bonus
• Health, life and disability insurance, retirement savings plans, company-paid holidays and unlimited PTO
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance and fitness reimbursement