Global Brand & Growth Strategy - Aquaphor

About the role

Beiersdorf AG is looking for a leader to define and drive the mid- and long-term global Aquaphor brand strategy, aligned to its 2030 growth ambition. The role covers portfolio strategy, innovation, brand equity, communication and budget governance, and sits between the US organization and the Hamburg HQ. It follows a hybrid work policy requiring at least three days per week in the Stamford, CT office; candidates should live within commuting distance of Stamford or be open to relocation.

Key responsibilities

• Define the global Aquaphor brand strategy, the 2030 portfolio vision and a global expansion roadmap, including positioning and regulatory fit (cosmetics vs OTC)
• Oversee global portfolio strategy and prioritize core US growth against global expansion projects
• Steer the global innovation pipeline with R&D, Supply Chain and Medical, and present projects in senior forums with the Senior Medical Manager
• Define global brand positioning and equity, lead global campaign development and best-practice launch support, and create a social media strategy and brand advocacy concepts
• Steer the lead agency strategically and ensure strong partnership with North American marketing
• Lead, coach and develop a global marketing team in the US and HQ, build cross-functional alignment and ensure consistent messaging and visuals
• Own and monitor the global marketing budget, brand health and financial KPIs, and provide regular brand, market and competitor reporting

Required profile

• University degree in Business, Marketing or Life Sciences
• 10+ years of experience in global marketing and brand building, with strong US market expertise and ideally experience outside the US
• Proven track record in end-to-end innovation and communication development
• Experience leading or collaborating with hybrid/global teams
• Fluent in English

Required skills

• Expertise in dermatological skincare is a plus
• Strategic thinking, stakeholder management and influencing skills
• Ability to work in a matrix, cross-cultural and hybrid environment across time zones
• Strong communication, presentation and storytelling skills