F&B Marketing Manager

About the role

At Delano Miami Beach, a luxury hotel with 171 rooms and food and beverage concepts, the F&B Marketing Manager develops, implements and executes marketing initiatives under the guidance of the Director of Marketing. The role promotes the hotel and F&B offerings, drives brand awareness and supports revenue growth, covering digital content, social media, partnerships, advertising and promotional campaigns.

Key responsibilities

• Develop and run marketing strategies for Rooms, Food & Beverage, Events and Spa, and launch the Gigi, MK and upcoming F&B outlets
• Manage digital marketing: website content, SEO/SEM, email campaigns, online promotions, paid media and social media
• Coordinate marketing materials such as brochures, flyers, menus, signage and in-room collateral
• Build relationships with local businesses, tourism boards and media partners, and curate a media list with a communication calendar
• Plan promotional campaigns for events, holidays, room packages and F&B offerings, and track performance metrics and ROI
• Handle public relations: press releases, media outreach, press visits, influencer and blogger outreach, and photography/video shoots
• Manage marketing budgets and vendor relationships, and monitor competitors and market trends
• Update F&B menus regularly and support event marketing and onsite activations
• Hold weekly meetings with internal teams and the head office, and liaise with corporate marketing and branding teams

Required profile

• High school diploma or equivalent; Bachelor's degree in Marketing, Communications, Hospitality or a related field preferred
• 3-5 years of marketing experience, preferably in hospitality, travel or luxury lifestyle
• Strong understanding of branding, digital marketing, public relations and social media strategy
• Excellent English communication skills and ability to write compelling content
• Project management skills, attention to detail and flexibility for occasional lateral tasks in the hospitality setting

Required skills

• Digital marketing tools and proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva or Adobe Creative Suite is a plus
• Experience coordinating PR and influencer outreach