DTC Buyer (Ecommerce, Retail, Amazon)

About the role

Roark, a modern adventure lifestyle brand rooted in surf and adventure travel, is looking for an analytically sharp, brand-literate DTC Buyer to own Ecommerce, Retail and Amazon. The role balances hard data with merchandising instincts to put the right products in front of customers at the right time, driving assortment strategy, site merchandising, inventory health and end-of-life planning across the digital storefront, in close partnership with Product, Planning, Marketing and Operations.

Key responsibilities

• Own seasonal assortment development and buying across Ecom, Retail and Amazon, and partner with Merchandising and Planning to turn line architecture and revenue plans into actionable buys
• Develop channel-specific assortments and make seasonal and in-season buying decisions, including initial buys, replenishment and chase strategies
• Support site merchandising strategy and recommend which styles to promote, reposition or remove
• Partner with Planning on OTB, inventory, sales and margin objectives, and on replenishment, inventory reallocation and end-of-life strategies
• Analyze KPIs such as sales, sell-through, conversion, AUR, WOS, inventory turn and margin, and build regular reporting and performance reviews
• Work with Product, Merchandising, Marketing and Ecom on product launches, campaigns and site priorities, and share risks and opportunities with leadership

Required profile

• Bachelor's degree
• 5+ years of experience in DTC buying, ecommerce buying, retail buying, merchandising or a related function in apparel, outdoor, surf, lifestyle or consumer goods
• Demonstrated experience owning assortments and buying decisions across one or more DTC channels
• Strong analytical skills and understanding of OTB, inventory planning, sell-through, WOS and product lifecycle
• Preferred: experience with outdoor, surf or lifestyle apparel brands, and with a DTC growth-stage business

Required skills

• Excel/Google Sheets
• Ecom, retail or inventory analytics
• Preferred: Elastic, NuOrder, Shopify, Amazon Vendor/Seller platforms

What we offer

• Salary of $80,000-$120,000 plus annual bonus opportunity
• Hybrid work: 4 days in the office in Irvine, CA per week, with 1 day from home optional
• Breakfast and lunch Monday-Thursday, wellness program, medical, dental and vision insurance, 401(k) with employer match, 15 days PTO plus anniversary day and 3 floating holidays