Director, Video Strategy & Content Ecosystem

About the role

Mattel is looking for a Director, Video Strategy & Content Ecosystem to lead video strategy and content development across its brands. Working across Brand, Creative, Production, Media, Influencer, Entertainment and regional teams, the role brings platform and audience intelligence upstream into content development, combining deep platform expertise with editorial judgment, production fluency, commercial acumen and strong cross-functional leadership.

Key responsibilities

• Define Mattel's global video strategy across YouTube, FAST/CTV, creator-led video, social video and emerging platforms, and lead YouTube strategy and governance globally
• Develop differentiated strategies for made-for-kids audiences and adult fan and collector audiences, and build relationships with YouTube/Google and other video and distribution partners
• Shape general audience and adult fan content strategy, including original series, repeatable formats, creator-led programming and creator-distributed video
• Partner with Production, agencies, studios, creators and external production companies, and evaluate creative concepts, scopes, budgets and production models
• Manage relationships with YouTube-native studios, producers and showrunners, and drive value from the existing content library through reuse, re-editing and redistribution
• Establish frameworks for evaluating video investment and efficiency, and develop a video monetization strategy across advertising, sponsorships, licensing, distribution and FAST/CTV
• Lead global video channel management and distribution, including governance, publishing, metadata, rights management and platform optimization
• Build measurement frameworks, benchmarks and performance targets, run a test-and-learn agenda, and lead the Video Center of Excellence
• Lead and develop a team covering video strategy, content development, audience strategy and channel management, and influence strategic decisions across teams

Required profile

• 10-15+ years of experience in video strategy, digital content, audience development, production, programming or platform strategy within entertainment, media, digital platforms, studios, agencies or global consumer brands
• Demonstrated experience developing or commissioning digital video content with production companies, studios, producers, creators and creative teams
• Experience connecting content investment to audience performance, monetization and business outcomes, and using data to set benchmarks and targets

Required skills

• Deep expertise in YouTube strategy, programming, channel growth, audience development, optimization and monetization
• Understanding of FAST/CTV, creator platforms, social video and emerging distribution models
• Strong production and financial fluency, including evaluation of creative treatments, scopes, budgets, schedules and production models
• Strategic thinking, editorial judgment, executive communication and leadership

The pay range for the position is $185,000 to $225,000, depending on work location, skills and experience. Mattel states that candidates who do not meet every requirement are encouraged to apply.