Associate Manager, Product Marketing - Monster High

About the role

Mattel is looking for a hands-on, strategic product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager. Monster High is the #3 global doll property, with a fanbase spanning kids, collectors and alt-culture enthusiasts. The Associate Manager works closely with the Toy Marketing Manager to drive the Monster High toy business, owning end-to-end toy portfolio strategy and product development pipeline, and collaborates with Design, Packaging, Development, Finance, Brand Strategy and regional commercial teams.

Key responsibilities

• Develop toy strategy by segment (core, premium, kid, adult collector, etc.) and by channel
• Own end-to-end product development, from early concept through launch readiness, with Design, Packaging, Development and manufacturing partners
• Manage toy pricing architecture and competitive positioning across the portfolio
• Partner with leadership to build 3-5 year toy product roadmaps balancing innovation with refresh cycles
• Lead consumer and competitive insights to inform positioning, features, pricing tiers and differentiation
• Own business performance metrics such as revenue, margin, SKU productivity and POS
• Coordinate with regional commercial teams and prepare strategic presentations for senior, cross-functional audiences
• Lead global business reporting, analysis and communication with regional teams and lines of business

Required profile

• 5+ years of experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing or a related discipline; 3 years with an MBA
• MBA preferred but not required with the right experience
• Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution
• Track record of building cross-functional relationships in complex, matrixed organizations, partnering with Design, R&D and manufacturing
• Ability to define toy segments, pricing ladders and innovation cycles, and to synthesize data and consumer insights into actionable recommendations
• Comfort with P&L management at brand or category level

Required skills

• Marketing mix and KPIs
• Forecasting, pricing strategy, SKU productivity and POS analysis
• Proficiency in PowerPoint, Excel, Outlook and Word

The pay range is $110,000 to $135,000 annually, depending on work location, skills and experience. Mattel offers competitive total pay programs and comprehensive benefits.