Director, US Oncology Marketing Portfolio Strategy (Customer Engagement)
msd · Upper Gwynedd
Job description
About the role
The Director, US Oncology Marketing Portfolio Strategy (Customer Engagement) will lead digital marketing strategy for HCP and HCC customers across a portfolio of oncology products. This senior role involves developing and executing the US commercial strategy, overseeing websites and digital field sales resources, and collaborating with cross‑functional teams.
Key responsibilities
- Develop and evolve customer experience and engagement strategies across digital assets, including websites and interactive field sales tools.
- Lead strategic planning for a complex oncology portfolio, ensuring optimal digital engagement and omnichannel experience.
- Manage agile working teams across multiple products and monitor digital analytics to support customer experience.
- Partner with US and global stakeholders to align brand strategies and predict market trends.
Required profile
- Minimum 6 years of HCP marketing experience, preferably in oncology.
- At least 8 years in the pharmaceutical industry with a strong track record in digital marketing.
- Experience leading multi‑functional teams and managing budgets in a matrixed organization.
- Ability to prioritize and execute under tight, fluctuating timelines.
Required skills
- Digital analytics
- Portfolio management
- Oncology marketing
- Digital marketing (websites, interactive field sales resources)
- Agile framework
What we offer
- Salary range $190,800 – $300,300 per year, with annual bonus and long‑term incentives.
- Comprehensive benefits including medical, dental, vision, 401(k), paid holidays and vacation.
- Hybrid or remote work options, with occasional travel (≈20%).
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Published 1 day ago
Expires 1 month from now
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msd
Upper Gwynedd
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