Associate Director, Ophthalmology Payer Marketing

About the role

The Associate Director, US Ophthalmology Payer Marketing will shape market access strategies and value propositions for upcoming retina therapeutics, working closely with cross‑functional teams to ensure successful product launch and patient access.

Key responsibilities

• Develop and align payer strategy, pre‑approval access plans (PIE) and post‑approval launch tactics across Medicare Part B, Medicare Advantage, commercial plans and specialty clinics.
• Lead value proposition development, coordinate evidence generation with Outcomes Research and Medical Affairs, and create compliant promotional collateral.
• Partner with Field Reimbursement Managers, Integrated Account Management and policy teams to translate clinical and economic data into actionable payer solutions.

Required profile

• Minimum 5 years of experience in market access, payer marketing or healthcare consulting within the biopharma industry.
• Demonstrated success developing payer strategies for medical‑benefit/buy‑and‑bill products and launching ophthalmology or specialty biologics.
• Strong analytical, strategic thinking and cross‑functional leadership abilities.

Required skills

• Market access and payer strategy development
• Pre‑approval information exchange (PIE) compliance (FDAMA Sec. 114)
• Health economics and outcomes research (HEOR) integration
• Understanding of Medicare Part B, Medicare Advantage and commercial payer dynamics