Director, Product Management, Consumer (Top-Funnel)

About the role

Ethos is a life insurance technology company that lets consumers apply for life insurance online in minutes, with no medical exam and just a few health questions. It is looking for a Product leader to own the top of its consumer funnel: the landing experiences where users first meet Ethos across paid social, search and affiliate channels, and the early application interview flow that helps them understand their needs. The role suits an entrepreneurial product leader who combines first-principles thinking, deep consumer empathy and an obsession for experimentation, beautiful design and storytelling.

Key responsibilities

• Lead, coach and grow a team of product managers, setting clear goals and development plans, running regular performance conversations and partnering with recruiting to hire PMs as the team scales
• Own the product vision and roadmap for acquisition and onboarding, from first landing page impression through the start of the application, and turn business goals into a portfolio of bets
• Set the bar for experimentation health across the team (velocity, win rate, effect size, traffic utilization) and link early-funnel lifts to downstream revenue
• Partner with Engineering, Design and Analytics, and with Marketing, Creative and Compliance, and communicate strategy and results to executive leadership
• Drive quarterly planning and roadmap, and be accountable for results at scale

Required profile

• 8+ years of product management experience at high-growth technology companies, building consumer products at significant scale
• 3+ years managing and developing product managers, with a track record of building high-performing teams
• Deep experience in acquisition, landing page, signup or onboarding optimization in a high-consideration consumer category
• Track record of running high-volume A/B testing programs with statistical rigor
• Experience personalizing experiences by channel or user segment; paid social experience is a strong plus
• Fintech, insurtech or other regulated consumer industry experience is a plus

Required skills

• SQL, Hex, Mixpanel, Amplitude (or similar) for self-serve analysis
• Strong storytelling and UX instincts, and clear communication across functions and levels

The US national base salary range for this full-time position is $184,000 - $324,000; the range shown applies to all US locations and reflects base salary only.