Director of Sales - Pre-Opening Senior Living Community

About the role

Experience Senior Living is introducing The Reserve Cherry Creek, a senior living community scheduled to open in January 2028. It is seeking a Director of Sales to lead pre-opening sales and marketing, build market awareness and referral relationships, and drive initial occupancy. The role also covers ongoing sales and community growth after opening.

Key responsibilities

• Lead pre-opening sales and marketing, including market analysis, pricing recommendations, sales strategy and pre-leasing goals
• Build relationships with local referral sources, influencers and community partners, and qualify them to match their needs
• Work with development, construction and operations teams to align sales with project milestones and opening timelines
• Support sales systems, CRM processes, collateral and tour experiences
• Meet or exceed monthly sales standards, focusing on face-to-face client home visits, calls, follow-up and planned outreach
• Respond to inquiries by phone, email and in person, and run walk-in and scheduled tours
• Maintain the community database of inquiries and referral sources, and track referrals, move-ins, move-outs and transfers
• Create and oversee the annual sales and marketing plan, analyze ROI data, and oversee advertising and collateral
• Assist with move-in paperwork, provide reports to regional management, attend sales training, promote community events and manage the department budget

Required profile

• Experience in senior living, including assisted living and memory care, and blue-sky sales experience in senior living
• Bachelor's degree or equivalent experience and education preferred
• Background in sales or leasing in healthcare or senior living helpful
• Current driver's license
• Willingness to work nights, weekends and holidays

Required skills

• Relationship selling and demonstrated ability to close
• Microsoft Outlook, Word, Excel and PowerPoint
• English reading, speaking and writing

What we offer

• Compensation of $120,000 - $130,000
• Medical, dental, vision, STD/LTD, life and voluntary life insurance
• 401k with employer matching, paid holidays and up to 20 days PTO in the first three years