Director of Sales

About the role

We are seeking a results‑driven Director of Sales to own Retail and Foodservice revenue, P&L performance, and commercial planning across multiple channels. The role is hybrid and based in the NYC, Chicago, or Boulder metro area, with frequent travel to key accounts and partners.

Key responsibilities

• Own overall revenue, margin, trade spend and profitability for Retail and Foodservice.
• Lead annual operating plan (AOP) and develop a multi‑channel commercial roadmap with Sales, Finance, Supply Chain, Operations and Marketing.
• Define channel and customer priorities across grocery, mass, club, specialty, foodservice and emerging channels.
• Oversee pricing strategy, trade investment, retailer joint business plans and major customer agreements.
• Partner with Sales leadership on account strategy, new business development, customer planning and key negotiations.
• Build and scale Foodservice channel strategy, including distributor partnerships and route‑to‑market.
• Drive commercial operating cadence, aligning cross‑functional teams on forecasts, launches, trade planning and execution.
• Coach and develop the commercial organization while planning future team growth.
• Present commercial strategy and performance to executive leadership.

Required profile

• 8+ years of commercial leadership experience in CPG, with retail sales, sales strategy or go‑to‑market responsibility.
• Proven track record managing retail accounts across grocery, mass, club, specialty and/or foodservice channels.
• Demonstrated P&L ownership with expertise in pricing, trade spend, forecasting and commercial planning.
• Experience building or scaling commercial organizations, sales processes or broker networks in high‑growth environments.
• Strong analytical ability to translate data into actionable business decisions.
• Excellent cross‑functional leadership and executive presentation skills.
• Bachelor’s degree required; MBA preferred.

Required skills

What we offer

• Leadership of a high‑impact commercial function within a fast‑growing CPG business.
• Opportunity to shape multi‑channel strategy and drive significant revenue growth.
• Collaborative, data‑driven culture with strong executive support.